Amazon Prime starts free same-day Morrisons grocery delivery
Amazon has announced it’s startingfree same-day grocery delivery from Morrisonsfor Prime members, adding to the long and winding list of additional benefits subscribers receive.
The service will kick off in Leeds and then roll out to the rest of the UK through the year.
Prime shoppers will be able to pick up meat, seafood, baked goods, dairy, fruits, and vegetables, along with items from Morrisons’ own The Best and Market Street brands.
The announcement comes at a time when shoppers might still feel hesitant about going in-store amidst the pandemic, while strategically coaxing shoppers to join Prime ahead of Prime Day, which has beenpushed to Octoberthis year. A UK date has not yet been announced.
A Prime membership costs £7.99 per month, or £79 annually, and offers exclusive discounts, free next-day delivery, and access to streaming services like Prime Video and Prime Music.Here’s everything there is to know about Primeincluding how to sign up for the30-day free trial.
Orders will have to be over £40 to be eligible for free same-day delivery, while orders below £40 cost £3.99 for delivery. Same-day delivery times will be offered within two-hour delivery time slots.
If grocery shopping on Amazon sounds familiar, it’s because the service is primarily an extension ofAmazon Fresh– Amazon’s primary grocery delivery service.
The difference? Amazon Fresh allows you to pick up grocery items from other grocers like Whole Foods and Booths, whereas the announced option specializes in Morrisons-only produce and goods – which is useful if that’s your local grocery shop anyway.
Amazon’s Morrison-focused shopping also fills a void where Amazon Pantry once occupied. The service was discontinued in the UK in June 2020 and was primarily for ordering packaged goods.
Head to Amazon to see if Morrisons store-front.
Amazon is alsolaunching its End of Summer Sale on 24 August. It remains to be seen if this will extend to Amazon Fresh and Morrisons.
Author: Somrata Sarkar, Contributor
Previously a Tech Advisor Senior Staff Writer, Somrata researches and writes about the best tech deals to help readers make smart, informed buying decisions. She’s an expert on accessories and also reviews laptops, phones, audio and other devices.
