OnePlus 6T to be sold on contract in UK from O2, EE and Vodafone
OnePlus has announced plans to sellits upcoming OnePlus 6Tsmartphone through three of the UK’s four major operators, expanding on its existing deal with O2.
O2, EE and Vodafone will all stock the 6T along with Carphone Warehouse, meaning consumers will have a choice of where to buy the phone on contract. OnePlus will also sell the phone officially online via Amazon UK and John Lewis and in John Lewis stores.
This represents a bold move from the Chinese company that until now has relied mainly on direct sales from its website. Despite the existing O2 relationship, most of its phones were bought outright for a price that OnePlus deemed far better than competitors.
Perhaps it is a sign that the 6T will be even more expensive than ever that OnePlus wants to offer its phone on contract deals that subsidise the cost over one or two years. Most people buy phones on contract plans to avoid a huge upfront cost associated withflagship phones like the iPhone XS.
While successful in enthusiast circles, OnePlus is showing that it wants to reach new audiences. The 6T will now sit on store shelves next to iPhones, Samsung Galaxy phones and other Android rivals.
The next twelve months could prove a make or break time for OnePlus as it sees if it can effectively sell in a competitive high street market. It will also learn if the more general consumer appreciates the brand in the same way its currentdedicated online communitydoes.
OnePlus CEO Pete Lau said that OnePlus is “excited by our new partners in the UK” following the May 2018 launch of theOnePlus 6, a phone that sold 1 million units in 22 days largely through direct online sales.
TheOnePlus 6T will launch in New York on 30 Octoberand will be available to buy shortly after. We’ll be at the launch to bring you all the latest.
Author: Henry Burrell, Contributor
Previously Tech Advisor’s Phones Editor, Henry covers and reviews every smartphone worth knowing about. He spends a lot of time moving between different handsets and shouting at WhatsApp to support multiple devices at once.
